I'm Zack a graphic & motion designer from Wigan.

The Reel is a cinema set within the historic Eckersley Mill in Wigan, a space where industrial heritage meets contemporary film culture.

Description
The branding takes inspiration from the shared form and function of a cotton reel and a cinema reel—bridging the building’s textile history with the language of motion pictures.

This connection forms the basis of a flexible visual identity, using the idea of winding reels to inform scrolling image systems, layered textures, and rotating graphic elements. The result is a distinctive brand that feels tactile, cinematic, and deeply rooted in its environment.
Information
Company:
Self Initiatied
 
Industry:
Entertainment
 
Role:
Senior Graphic &  Motion Designer

musicMagpie provides a trusted, sustainable platform for buying and selling tech, CDs, DVDs, games, and books. Since 2007, they have helped millions of customers save money, earn cash, and support the circular economy.

Description
Sustainability and affordability are central to the musicMagpie brand. From the iconic leaf in its logo to the colour schemes representing Store and Trade platforms, every element underscores a commitment to a sustainable, budget-friendly future for customers.

As Senior Graphic and Motion Designer, I led and delivered all motion projects, crafting clear, simple, and impactful animations that reflected the brand’s identity.

Our work consistently highlighted the benefits of refurbished tech and media while reinforcing musicMagpie’s dedication to sustainability and affordability.
Information
Company:
musicMagpie
 
Industry:
Refurbished Tech
 
Role:
Senior Graphic &  Motion Designer

WN35 Music is a podcast that dives into the latest stories from the world of music, with a special focus on the indie rock scene. It features lively discussions, fun segments, and exclusive interviews.

Description
I collaborated closely with the team to develop their brand, drawing inspiration from vinyl records and the broadcasting nature of podcasting. This approach resulted in a versatile branding system that creates visuals for their social media platforms and other aspects of their identity.
Information
Company:
Freelance
 
Industry:
Media & Entertainment
 
Role:
Graphic Designer

Refurbished Rebellion was a record-breaking campaign that challenged the norm by proving customers don’t need to buy new or overpay for tech.

Description
We revitalized the musicMagpie brand with a bold, fun, and engaging campaign that made a significant impact across all commercial areas: Store, Trade, and Rent.

As the Senior Graphic and Motion Designer, I brought the campaign to life with eye-catching typography and rebellious sticker designs, emphasizing key messages, product USPs, and exclusive Black Friday deals.
Information
Company:
musicMagpie
 
Industry:
Refurbished Tech
 
Role:
Graphic & Motion Designer

Rise Fitness Studios was founded in 2016 with the goal of transforming the fitness scene in Liverpool, helping people become healthier both mentally and physically while having fun.

Description
We developed the brand by creating new posters and introducing animation, all focused on conveying a sense of urgency and energy to align with the brand’s ethos.
Information
Company:
Stride
 
Industry:
Health & Fitness
 
Role:
Graphic Designer

JW Lees is a historic, family-owned brewery established in 1828, based in Middleton, Greater Manchester. Renowned for its heritage and commitment to quality, JW Lees produces a diverse range of traditional ales, seasonal beers, and innovative brews.

Description
Focusing on the heritage of the brewery I helped design a new family of beers for traditional Manchester brewery JW Lees whilst interning at design agency Squad.

For the designs we created a template to work from, with elements in place to keep the designs feeling like part of the same family. Each design takes influence from the history and stories of the individual beers to give each its own look, feel and typography.
Information
Company:
Squad
 
Industry:
Hospitality
 
Role:
Graphic Designer

A Clockwork Orange cover design and winner of the Penguin Student Design Award.

Description
For the cover, I drew inspiration from "Nadsat," the unique slang featured in the book, to create a typography-led design. I translated key themes and words from Nadsat to English on the cover, using an unusual typographic style that I felt suited the novel. Details such as the title and the face of Alex, the protagonist, are highlighted within the typography.
Information
Company:
Penguin Random House
 
Industry:
Publishing
 
Role:
Student

Milk Wood House is a spa nestled in an Area of Outstanding Natural Beauty. Surrounded by mountains, lush landscapes, and secluded forests, it offers a serene escape that seamlessly blends with nature, inviting a deep connection to the tranquil environment.

Description
The brand identity is inspired by the spa’s remarkable location and natural treatments. The primary visual element is wood, symbolising the essence of the house, which transitions into leaf imagery for the supporting brand elements and influences the brand’s colour palette.
Information
Company:
Stride
 
Industry:
Wellness & Hospitality
 
Role:
Graphic Designer
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